Written by : David Head - SVP
Part 1 of a multi-part series on how analytics will change marketing and business.
Super Bowl marketers spent an average of $3.5 million for each flashy 30-second TV commercial this year in hopes of generating brand buzz and driving sales. But just how many consumers will brands really reach as we move further away from the "big game"? How many will they convert over to loyal customers?
Much of that depends on the work going on far off the field, where companies are collecting and sifting through a sea of consumer data. What companies and data scientists are doing with "granular data" is already impacting the way we identify and connect with consumers, and ultimately it could reshape marketing.
Part 1 of a multi-part series on how analytics will change marketing and business.
Super Bowl marketers spent an average of $3.5 million for each flashy 30-second TV commercial this year in hopes of generating brand buzz and driving sales. But just how many consumers will brands really reach as we move further away from the "big game"? How many will they convert over to loyal customers?
Much of that depends on the work going on far off the field, where companies are collecting and sifting through a sea of consumer data. What companies and data scientists are doing with "granular data" is already impacting the way we identify and connect with consumers, and ultimately it could reshape marketing.